"GameTheory's enthusiasm combined with creativity and ability to really interpret what their clients are saying into action is phenomenal. They use people's time wisely, stick to deadlines, and follow through."
"GameTheory's enthusiasm combined with creativity and ability to really interpret what their clients are saying into action is phenomenal. They use people's time wisely, stick to deadlines, and follow through."
Dr. Heather Darby
UVM Extension Professor & Agronomy Specialist
200
farms across the country partnering to test emergent agriculture technology.
Building a nationwide network with data on climate, soil, and farming management regiments.
The Problem: To protect our agricultural future we need to make conservation practices achievable today.
GameTheory worked with Precision Sustainable Agriculture (in partnership with USDA & NRCS), to help them in their mission to connect farmers with site-specific knowledge decision making, especially around adopting conservation practices like selecting cover crops that best fit a farm's means and goals.
The Problem: To protect our agricultural future we need to make conservation practices achievable today.
GameTheory worked with Precision Sustainable Agriculture (in partnership with USDA & NRCS), to help them in their mission to connect farmers with site-specific knowledge decision making, especially around adopting conservation practices like selecting cover crops that best fit a farm's means and goals.
The Solve: A testing-centric model for creating farmer support tools.
The Solve: A testing-centric model for creating farmer support tools.
Part 1: Testing Strategy to Manage Risk & Deepen Impact
Our work started with PSA based with the key goal of helping their team ensure the tools they were creating to support farmer decision making (web apps and hardware interfaces) were impactful and effective. The tools had to be highly usable and feel valuable to make the change we want to see in agriculture. And this had to be true for every state or territory in the country.
What Did This Look Like: strategic design, training & facilitation
Part 1: Testing Strategy to Manage Risk & Deepen Impact
Our work started with PSA based with the key goal of helping their team ensure the tools they were creating to support farmer decision making (web apps and hardware interfaces) were impactful and effective. The tools had to be highly usable and feel valuable to make the change we want to see in agriculture. And this had to be true for every state or territory in the country.
What Did This Look Like: strategic design, training & facilitation
Part 2: National Testing Strategy
GameTheory worked with PSA on an ongoing basis to build strategy and execute on testing their diverse family of products with farmers all across America. We assessed the tool's ability to make adopting practices clear, easy, and impactful, and processes findings into strategic next steps for the team.
What Did This Look Like: testing strategy, facilitator training, testing workshops, strategic direction & action planning
Part 2: National Testing Strategy
GameTheory worked with PSA on an ongoing basis to build strategy and execute on testing their diverse family of products with farmers all across America. We assessed the tool's ability to make adopting practices clear, easy, and impactful, and processes findings into strategic next steps for the team.
What Did This Look Like: testing strategy, facilitator training, testing workshops, strategic direction & action planning
Part 3: Excellence in Experience Design
GameTheory took findings from the testing sessions and translated those user needs into specific and actionable design reccommendations in collaboration with the PSA development team, elevating the tools to cutting edge user experiences and empowering them to achieve their goals.
What Did This Look Like: user experience design, technology leadership
Part 3: Excellence in Experience Design
GameTheory took findings from the testing sessions and translated those user needs into specific and actionable design reccommendations in collaboration with the PSA development team, elevating the tools to cutting edge user experiences and empowering them to achieve their goals.
What Did This Look Like: user experience design, technology leadership
What if we made a future where adopting sustainable practices was easy and beneficial to every farm in the country.
What if we made a future where adopting sustainable practices was easy and beneficial to every farm in the country.
The Approach:
The Approach: