"I can't thank Marguerite and Shannon enough for their heart and wisdom in this work. They are exceptional people."
"I can't thank Marguerite and Shannon enough for their heart and wisdom in this work. They are exceptional people."
Tawnya Kristen,
Executive Director of Green Mountain United Way
55%
of single female head of households in with children lived below the federal poverty threshold in Barre, VT as of 2018.
Part 1: Kickoff Workshop
Working with the Green Mountain United Way team, we dove deep into a workshop to clarify our goals, establish personas for the people we need to engage towards those objectives, and started ideating on what we could create together. Coming out of that session the GameTheory team created several possible action plans for projects for the team to pick from.
What Did This Look Like: strategy workshop, action & project planning
Part 1: Kickoff Workshop
Working with the Green Mountain United Way team, we dove deep into a workshop to clarify our goals, establish personas for the people we need to engage towards those objectives, and started ideating on what we could create together. Coming out of that session the GameTheory team created several possible action plans for projects for the team to pick from.
What Did This Look Like: strategy workshop, action & project planning
Part 2: Designing the Activity
The GameTheory team got to work envisioning a card game that would help people understand the lived experience of managing life on the benefits cliff. We collaborated deeply with the subject matter experts at WIC to ground the rules and gameplay in not only the lived experience of those experiencing this challenge, but how they would use the game in workplaces to change perceptions and push for solutions adoption.
What Did This Look Like: game design, experience design, storytelling
Part 2: Designing the Activity
The GameTheory team got to work envisioning a card game that would help people understand the lived experience of managing life on the benefits cliff. We collaborated deeply with the subject matter experts at WIC to ground the rules and gameplay in not only the lived experience of those experiencing this challenge, but how they would use the game in workplaces to change perceptions and push for solutions adoption.
What Did This Look Like: game design, experience design, storytelling
Part 3: Play Testing and Feedback
GameTheory worked with United Way to run hands on testing sessions where we played the game together with both United Way partners / experts, and our target audience of workplaces and stakeholders. We updated the rules and flow of the game over multiple iterations based on findings from these sessions to create the final product.
What Did This Look Like: testing design & management, conducting hands-on testing sessions
Part 3: Play Testing and Feedback
GameTheory worked with United Way to run hands on testing sessions where we played the game together with both United Way partners / experts, and our target audience of workplaces and stakeholders. We updated the rules and flow of the game over multiple iterations based on findings from these sessions to create the final product.
What Did This Look Like: testing design & management, conducting hands-on testing sessions
Part 5: Creating Impact
GameTheory delivered the compelted game experience and collaborated with United Way to creat additional materials to support using the game in the field to achieve our project goals. We created a plan for assessing how the game did on measurable outcomes and continue to collaborate with the United Way team as they begin using the game with their partners.
What Did This Look Like: data strategy, materials design, partner support
Part 5: Creating Impact
GameTheory delivered the compelted game experience and collaborated with United Way to creat additional materials to support using the game in the field to achieve our project goals. We created a plan for assessing how the game did on measurable outcomes and continue to collaborate with the United Way team as they begin using the game with their partners.
What Did This Look Like: data strategy, materials design, partner support
The Problem: Often times taking a raise means giving up much more.
"The Benefits Cliff" is a national issue where someone taking a pay increase can mean they lose access to critical services, and often that pay increase can result in a net loss for them and their family. This risk and balancing act presents a major barrier for many towards economic mobility.
The Problem: Often times taking a raise means giving up much more.
"The Benefits Cliff" is a national issue where someone taking a pay increase can mean they lose access to critical services, and often that pay increase can result in a net loss for them and their family. This risk and balancing act presents a major barrier for many towards economic mobility.
The Solve: A card game that deepens empathy and builds an understanding of lived experience & possible solutions (all in a 20 minute session).
The Solve: A card game that deepens empathy and builds an understanding of lived experience & possible solutions (all in a 20 minute session).
What if we made a future where taking a raise didn't mean losing critical services you depend on.
What if we made a future where taking a raise didn't mean losing critical services you depend on.
The Approach:
The Approach: