Solving problems with natural engagement.

We're evolving a new model for creating behavioral change with a unique understanding of fun.

GameTheory is working to evolve a unique motivational model by unlocking the components that create fun experiences for different demographics. If we can uncover what creates an engaging experience for individuals, we can use those tools to make any experience as exciting as the games that audience chooses to play.

With game motivational profiling we can create distinct results that motivate in compelling and lasting ways.

Check out our Energy Champ project to learn more.


“What I liked best about working with GameTheory was their skill at introducing new concepts to people without making them feel dumb. Overall it was just a lot of fun working with GameTheory - we felt like we were running with the cool kids, doing cool stuff. I loved watching my staff come alive.” - Neale Lunderville, BED