We make change feel fun.
Our games and apps put health goals into an accessible package that invites action and cleanly organizes data.
Tricky problems require creative solutions. The GameTheory team has deep experience in designing for all demographics, from illiterate users in the third world to the elderly in the US. Each demographic responds to different motivational devices, and the GameTheory motivational model ensures that the target audience has a customized, engaging, and enjoyable experience.
"DevHub acted on gamification recommendations to boost the number of projects completed and 'watched in awe' as the percentage of users who finished their sites shot up from 10% to 80%."
- Forbes, ‘The Gamification of Education’